Expanding our sociolinguistic horizons? Geographical thinking and the articulatory potential of commodity chain analysis

Conceptual linearity and analytic parochialism (aka focus) can make it more difficult for sociolinguists or discourse analysts to apprehend the far‐reaching, exploitative ways inequality is nowadays produced. A suitably material‐cum‐materialist class critique certainly entails empirical and phenomenological worlds flagged by, for example, multi‐sited ethnographies but otherwise side‐lined as merely “extra‐situational” in much talk/text‐directed scholarship. I propose we think more geographically by properly engaging spatiality à la Harvey (1990) and especially the radical politics of simultaneity (Massey, 2005)—the literal, “right‐now” connectedness of places and people. To this end, and allied with deepening interest in political economy, I combine the principles of articulation theory with the procedures of commodity chain analysis for picking apart an epitomic, contemporary manifestation of extreme privilege: the business‐class meal. The proposed discourse‐centred commodity chain analysis offers an ecumenical but systematic framework for tracking how commodity fetishism is actually and discursively accomplished (or not) across dispersed voices, stories, and social meanings.     

Affective politics and reading/writing poetry from the Northeast of India

ABSTRACT

Theorization of cultural and political issues of Northeast of India often creates a disengagement from the actual cultural performances produced in the region. This unique geo-cultural place is sometimes homogenized. In actuality, it is the home of diverse socio-cultural practices and performances. In the context of globalization, deforestation, Christianization, other internal clashes and external influences, material bodies, here, are continuously being rewritten in socio-cultural sphere. Non-representational theory considers poetry as an effective mode of exhibiting the virtual multiplicity of the nonrepresentational world. This paper will focus on exploring the corpus of Northeast Indian English poetry that focuses on social practices and bodily experiences to interpret the entire cultural flow of everyday life. As Non-representational Theory positions ‘affect’ as a central issue to individual and collective disposition in constituting the affective political discourse, this paper will also indicate some political imperatives by advancing a politics of hope in the realm of socio-political sphere.     

Digital learning across cultures: an account of activity theory

ABSTRACT

This paper explores a teaching and learning process as it unfolds in an online offshore classroom. The paper reports on teaching and learning narratives distilled from different cultures, namely the cultures of educators and students in the context of digital learning environments. Drawing on activity theory as a conceptual framework to analyse the narrative, we employ self-study as a methodological tool for capturing the dynamism and complexities that unravel in intercultural and technology-enabled teaching activities. The framework explores the relationships, tensions and opportunities of diverse activity elements that constitute the design and delivery of digital pedagogies. In the networked intercultural system, sustaining the position of activity elements and the specific relational circuit that they institutionalise is a key task for understanding digital technologies as an influential tool for effective learning and teaching practices. We argue that seeing the digital platform from the perspective of its role in creating dynamic interrelationships in a complex activity system is one way to move beyond the cultural confines of any particular element in the system.     

Multiplicity expanded: IR theories,multiplicity, and the potential of trans-disciplinary dialogue

ABSTRACT

Despite the seeming fragmentation of the field of International Relations (IR), a theoretical common ground – not yet clearly perceived in the field – may in fact exist. Justin Rosenberg suggests that existing IR theories can all be conceived of as theories of ‘multiplicity’. This article carefully considers this proposition. It is argued that we may indeed read many IR theories as theories of multiplicity. Yet, in so doing we need to recognize the wide range of – and the contested nature of – perspectives on multiplicity in the field. Crucially, this leads us to conceive of multiplicity in an expanded way, beyond Rosenberg’s notion of ‘societal multiplicity’. Developing this more contested and expanded notion of multiplicity has important implications: for how we perceive IR and its limits in the years to come and, crucially, for the kind of trans-disciplinary dialogues IR scholars will engage in.     

Neo-colonial dynamics in global professional service firms: a periphery perspective

ABSTRACT

This article analyses neo-colonial dynamics at peripheral units of a Western global professional service firm. Drawing on postcolonial theory, an empirical study at global news agency Reuters’ subsidiaries in Mumbai and Bangalore shows how socio-ideological and technocratic control mechanisms allow subsidiary workers to elevate their status, while still cementing their role as dominated in the global hierarchy and silencing any resistance. Thus, on the one hand, it might appear that the global service firm provides periphery units the opportunity to become equals of core units, representing a ‘nurturing’ role achieved by instilling aspirational values and shaping imaginations. On the other hand, coercive and universalising routines such as performance assessments highlight the ambivalent nature of global firm initiatives to incorporate the periphery on an equal footing with core units, demonstrating the countervailing nature of contemporary power relations.     

Social work stories: situated views and larger visions in disciplinary scholarship and education

ABSTRACT

This paper is about the changing imaginations of social work in an increasingly entangled world. It is also about the ways in which literatures shared across time and space encourage us to identify with larger collectivities. My central argument is that if social work is to find a larger vision in the wake of the failure of a range of modern progress narratives, we must engage differently with the challenge posed by multiplying and sometimes conflicting knowledge communities. Thinking with contemporary debates in transdisciplinary critical social theory, I nominate and explore a number of alternative heuristics—‘generational problematic,’ ‘translational space,’ and ‘imagined communities’—in support of future work on the uneven temporal and spatial communities of affiliation that reproduce and change what social work is, or could be, about. I conclude with theoretical suggestions, and some thoughts toward how social work education might better support incoming generations to locate themselves within the broader life-course of the discipline and profession.     

Who becomes an online activist and why: Understanding the publics in politicized consumer activism

This study draws attention to the emerging phenomenon of politicized consumer activism and uses public segmentation to identify the publics involved. The unique characteristics of politicized consumer activism (i.e., consumers acting for political rather than economic reasons and being driven by a political stance rather than morality or identity) render it distinct from other frameworks, such as self-interest-motivated consumer activism, political consumer activism, and consumer nationalism. To shed light on the participants involved in politicized consumer activism, the present study includes a public segmentation analysis of a case in a Chinese context. Building on the situational theory of publics (STP), this study incorporates three objective resources—economic, social, and cultural capital—as segmenting criteria. Data were collected by sending out self-administered questionnaires, resulting in 450 valid and complete questionnaires. A two-step cluster analysis identified three segments: the inactive unprivileged group (cluster 1), the moderate elites (cluster 2), and the active middle class (cluster 3). The degree of activism was lowest in cluster 1 and highest in cluster 3. The sociological significance of segmenting publics and the manifestation of the characteristics of politicized consumer activism through the segments are discussed.     

Moving forward the dialogic theory of public relations: Concepts,methods and applications of organization-public dialogue

Advanced information and communication technologies and social media (Web 2.0) have significantly shaped every aspect of contemporary society since Kent and Taylor’s (1998) proposal of dialogic principles, which later evolved into dialogic theory of public relations. It is now time to move the theory forward. The special section aims to advance the dialogic theory of public relations by reviewing the scholarship in organization-public dialogue to pinpoint critical issues for its development and introducing studies that take the dialogue approach to examine a range of public relations practices in China. In this introduction, we first identify critical issues to be addressed for the development of the dialogic theory of public relations and then introduce the articles included in the section. We conclude by proposing research directions for the theoretical and practical development of the dialogic approach to public relations.